Business Wars Gibson vs Fender - The Future of the Electric Guitar | 7
Jul 10, 2019
Ian Port, author of "The Birth of Loud," dives into the dynamic rivalry between Gibson and Fender, exploring how both iconic brands are adapting to the digital age. He discusses Gibson's struggles with brand perception post-bankruptcy and contrasts it with Fender's innovative marketing strategies. The conversation touches on the evolution of guitar quality with affordable options like Squire and the impact of technology on sound. Personal anecdotes about legendary guitars add a nostalgic flair, showcasing their lasting influence on rock music.
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Gibson's Missteps
- In the late 2000s, Gibson tried to become a lifestyle brand, acquiring electronics companies like Philips.
- They also released unusual guitars with complex electronics, similar to their 1950s Flying V.
Technological Miscalculation
- Gibson miscalculated how receptive their audience would be to technological advancements in guitars.
- Guitarists often prefer classic designs over modern technology.
Lawsuits and Brand Image
- Gibson's lawsuits against companies using similar guitar shapes have a negative impact on the brand.
- Trademarking body shapes is legally complex and difficult, especially with established designs.
