Ian S. Port

Ian Port, author of "The Birth of Loud," dives into the dynamic rivalry between Gibson and Fender, exploring how both iconic brands are adapting to the digital age. He discusses Gibson's struggles with brand perception post-bankruptcy and contrasts it with Fender's innovative marketing strategies. The conversation touches on the evolution of guitar quality with affordable options like Squire and the impact of technology on sound. Personal anecdotes about legendary guitars add a nostalgic flair, showcasing their lasting influence on rock music.