Business Wars Gucci vs Louis Vuitton | Fashion Forward | 5
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Jul 27, 2022 
Rachel Tashjian, Fashion News Director at Harper's Bazaar and author of Opulent Tips, dives into the glamorous rivalry between Gucci and Louis Vuitton. She discusses how these luxury giants are adapting to Gen Z's demands for sustainability and social responsibility. With insights on the impact of TikTok and social media on fashion trends, Tashjian reveals how the brands reinvent themselves while honoring their legacies. From innovative designs to influencer marketing strategies, the conversation highlights a transformative moment in high fashion.
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First Designer Experience
- Rachel Tashjian's first designer memory is visiting Barney's in Los Angeles with her mother.
- She coveted Marc Jacobs' distressed denim hobo handbags, sparking her interest in high fashion.
Designers' Impact
- Designers like Marc Jacobs and Tom Ford significantly shaped the modern identities of Louis Vuitton and Gucci, respectively.
- Jacobs transformed Louis Vuitton into a full-fledged fashion brand in the mid-90s.
Brand Loyalty
- Consumers often exhibit tribalistic brand loyalty towards high fashion houses like Gucci and Louis Vuitton.
- This loyalty extends beyond clothing to encompass a lifestyle, reflected in accessories, home goods, and even pet products.