Business Wars

Gucci vs Louis Vuitton | Fashion Forward | 5

Jul 27, 2022

Rachel Tashjian, Fashion News Director at Harper's Bazaar and author of Opulent Tips, dives into the glamorous rivalry between Gucci and Louis Vuitton. She discusses how these luxury giants are adapting to Gen Z's demands for sustainability and social responsibility. With insights on the impact of TikTok and social media on fashion trends, Tashjian reveals how the brands reinvent themselves while honoring their legacies. From innovative designs to influencer marketing strategies, the conversation highlights a transformative moment in high fashion.

37:04

Episode guests

Rachel Tashjian

AI Chapters

Episode notes

Intro

3min

A Journey Through Fashion: From Thrifting to Designer Dreams

3min

Fashion's Evolution: Icons and Innovators

11min

The Impact of Social Media on Fashion Trends

5min

Fashion Meets Social Media

8min

Navigating Legacy and Innovation in Fashion

4min

Fashion's New Era: Representation and Sustainability

6min

The Clash of Luxury Titans: Gucci vs Louis Vuitton

2min

Gucci and Louis Vuitton are still the crème de la crème in high fashion. But between shifting consumer values, TikTok and Gen Z, these brands have a lot of work to do to keep up — if they don’t want to end up sooo last season.

It’s a glamorous world in the middle of a transformation. That’s why we invited Rachel Tashjian, Fashion News Director at Harper’s Bazaar, back to Business Wars to walk us down the runway. She joined us for our season on Fast Fashion, and now she’s introducing us to the world of haute couture.

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