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Gucci vs Louis Vuitton | Fashion Forward | 5

Business Wars

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Fashion's Evolution: Icons and Innovators

This chapter examines the transformation of Gucci and Louis Vuitton into cultural icons, influenced by visionary designers like Marc Jacobs, Tom Ford, and Alessandro Michele. It highlights the brands' innovative approaches, such as Gucci's pet collection and Louis Vuitton's expansion into home decor, reflecting their adaptability to shifting consumer desires. Additionally, it explores the profound impact of Virgil Abloh's legacy and Nicolas Ghesquière's creative direction on modern luxury fashion.

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