Let’s Laugh About It

Talentless CX Audit | Vibing with Discount Codes Zoe Kahn | Let's Laugh About It | Episode 42

7 snips
Sep 26, 2024
Discover the journey of Talentless.co as the hosts meticulously audit its customer experience. They analyze vital aspects like discount codes and email marketing to pinpoint areas for improvement. Funny anecdotes and sharp insights keep the conversation lively while they identify strengths and weaknesses in customer service. Their suggestions promise a more engaging and satisfying shopping experience. Tune in for a mix of humor and expert advice on customer engagement!
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ADVICE

Smart Customer Segmentation

  • Collect customer information with targeted questions to segment email flows effectively.
  • Avoid generic email captures that fail to personalize marketing communications.
INSIGHT

Email Flow Glitches Hurt CX

  • Automated email flows can break if triggers are misconfigured, sending confusing or irrelevant messages.
  • Duplicate emails with mismatched messaging create a negative impression and reduce effectiveness.
ADVICE

Make Coupons Easy and Optional

  • Implement dynamic coupon code application to reduce customer errors and increase usage.
  • Avoid forcing unwanted add-ons like shipping protection to improve customer satisfaction.
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