Gary Vaynerchuk, an influential entrepreneur and public speaker, discusses the shifting trends in alcohol consumption among Gen Z and the implications for the industry. He dives into the evolving attention economy and the rise of AI influencers, speculating on their future roles. The conversation also covers the potential impact of a TikTok ban and the changes it may bring to platforms like Instagram and YouTube. Additionally, he shares insights on navigating social media's landscape, emphasizing the importance of brand engagement.