The GaryVee Audio Experience
The Impact Of Trends and AI On Businesses l Morning Brew Daily
Jul 6, 2024
Gary Vaynerchuk, an influential entrepreneur and public speaker, discusses the shifting trends in alcohol consumption among Gen Z and the implications for the industry. He dives into the evolving attention economy and the rise of AI influencers, speculating on their future roles. The conversation also covers the potential impact of a TikTok ban and the changes it may bring to platforms like Instagram and YouTube. Additionally, he shares insights on navigating social media's landscape, emphasizing the importance of brand engagement.
28:15
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Quick takeaways
- The rise of AI influencers and their potential impact on the market.
- Importance of attention as the primary asset for new brands to succeed.
Deep dives
Shift Away From Alcohol Consumption
There is a significant trend among Gen Z and younger individuals moving away from alcohol consumption. Despite the decrease in overall alcohol consumption, opportunities persist for new brands to succeed in the market, highlighting the importance of attention as the primary asset.
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