
Startup Stories - Mixergy #2284 Why is Morning Brew’s founder selling “AI Transformation”?
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Nov 5, 2025 In this conversation, Alex Lieberman, co-founder of Tenex and Morning Brew alumnus, and Arman Hezarkhani, technical lead at Tenex, dive into the world of AI transformation. They discuss how Tenex identifies and implements AI-driven efficiencies for businesses. The duo shares insights on combining engineering and consulting services, rapid product development through AI, and the concept of 'output-based pricing.' With demos showcasing AI-driven tools and automation, they explore the future of work and the role of AI in augmenting human capabilities.
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AI Transformation As A Chasm-Crossing Service
- Tenex positions itself to help companies cross the chasm from pre-AI to post-AI by changing people, processes, and technology.
- They aim to be the household name for AI transformation through services and productization.
Pivot Led To 5x Engineering Output
- Arman rebuilt his startup's engineering process after layoffs and increased production-ready output fivefold.
- That experience convinced Alex that engineering plus AI yields orders-of-magnitude leverage.
Prototype First, Build Production Fast
- Scope engineering work broadly but use AI to prototype fast and iterate with clients before building production code.
- Use brand books and micro-prototyping to validate behavior then convert to production quickly.







