Startup Stories - Mixergy

#2284 Why is Morning Brew’s founder selling “AI Transformation”?

15 snips
Nov 5, 2025
In this conversation, Alex Lieberman, co-founder of Tenex and Morning Brew alumnus, and Arman Hezarkhani, technical lead at Tenex, dive into the world of AI transformation. They discuss how Tenex identifies and implements AI-driven efficiencies for businesses. The duo shares insights on combining engineering and consulting services, rapid product development through AI, and the concept of 'output-based pricing.' With demos showcasing AI-driven tools and automation, they explore the future of work and the role of AI in augmenting human capabilities.
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INSIGHT

AI Transformation As A Chasm-Crossing Service

  • Tenex positions itself to help companies cross the chasm from pre-AI to post-AI by changing people, processes, and technology.
  • They aim to be the household name for AI transformation through services and productization.
ANECDOTE

Pivot Led To 5x Engineering Output

  • Arman rebuilt his startup's engineering process after layoffs and increased production-ready output fivefold.
  • That experience convinced Alex that engineering plus AI yields orders-of-magnitude leverage.
ADVICE

Prototype First, Build Production Fast

  • Scope engineering work broadly but use AI to prototype fast and iterate with clients before building production code.
  • Use brand books and micro-prototyping to validate behavior then convert to production quickly.
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