Masters of Scale Burberry & Apple’s Angela Ahrendts — How to unite a team
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Apr 4, 2023 Angela Ahrendts, former SVP of retail at Apple and CEO of Burberry, shares her insights on uniting large, global teams. She emphasizes the power of authentic leadership and human connection over mere branding. Ahrendts discusses her journey revitalizing Burberry, focusing on cultural alignment and team dynamics amidst challenges. She highlights innovative communication strategies, including informal video memos, to foster transparency and connection. Tune in as she explores the balance between branding and building mission-driven families in the workplace.
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Video Memos at Apple
- Angela Ahrendts, at Apple, insisted on sending video memos to 70,000 employees despite the company's no-video policy.
- Her authentic approach, including taking a call from her daughter mid-video, resonated deeply with employees.
Uniting Teams
- Unite teams with a clear mission and regular human connection.
- A strong logo is not enough; focus on building meaningful engagement.
The Power of Celebration
- Angela Ahrendts learned the importance of celebration from her parents who celebrated even small wins.
- This instilled in her the principle that achievements, big or small, deserve recognition to foster unity.
