Masters of Scale

Burberry & Apple’s Angela Ahrendts — How to unite a team

Apr 4, 2023

Angela Ahrendts, former SVP of retail at Apple and CEO of Burberry, shares her insights on uniting large, global teams. She emphasizes the power of authentic leadership and human connection over mere branding. Ahrendts discusses her journey revitalizing Burberry, focusing on cultural alignment and team dynamics amidst challenges. She highlights innovative communication strategies, including informal video memos, to foster transparency and connection. Tune in as she explores the balance between branding and building mission-driven families in the workplace.

32:02

Episode guests

Angela Ahrendts

Highlights

AI Chapters

Episode notes

The Power of Appreciation

00:42

Tim Cook's Search for a United Retail Team

01:16

Intro

2min

The Power of Authentic Leadership and Human Connection

2min

Exploring AI Collaboration and Team Unity

4min

Branding and Team Unity

7min

Revitalizing Burberry: Leadership and Team Dynamics

16min

The Reluctant Recruitment: Leadership and Vision at Apple

4min

The Apple logo. The iconic Burberry check. These images inspire loyalty of customers and employees alike. But it takes more than a beloved brand to power a company and motivate a team. No one knows this better than Angela Ahrendts, former SVP of retail at Apple, and the former CEO of Burberry. Angela has spent most of her career learning how to imbue those logos with meaning — and support them with down-to-earth, everyday, human connection. Why? Because to unite a team — especially one that’s large, global and dispersed — you need to turn them into mission-driven families.

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