Burberry & Apple’s Angela Ahrendts — How to unite a team
Masters of Scale
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Revitalizing Burberry: Leadership and Team Dynamics
This chapter explores the crucial role of human connection and team dynamics in business leadership, particularly during company acquisitions. It highlights the journey of leading Burberry through a brand rejuvenation, illustrating the importance of fostering unity, confronting challenges, and implementing innovative strategies for growth. By examining the impact of cultural alignment and social responsibility, the speaker emphasizes the importance of having the right team to drive success and maintain a prestigious brand identity.
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