Inside the Merch Model That Reduces Waste and Increases Sales

Steven Farag, CEO of Campus Ink and the NIL Store, shares his journey from a college side hustle to a thriving sports merchandising business. He discusses how their print-on-demand model empowers college athletes to monetize their personal brands. Steven also highlights the impact of generational workplace diversity and the importance of persistence in securing investments, including funding from Mark Cuban. Additionally, he explores sustainable merchandising practices that enhance community engagement and athlete empowerment.