Shopify Masters
Inside the Merch Model That Reduces Waste and Increases Sales
Mar 25, 2025
Steven Farag, CEO of Campus Ink and the NIL Store, shares his journey from a college side hustle to a thriving sports merchandising business. He discusses how their print-on-demand model empowers college athletes to monetize their personal brands. Steven also highlights the impact of generational workplace diversity and the importance of persistence in securing investments, including funding from Mark Cuban. Additionally, he explores sustainable merchandising practices that enhance community engagement and athlete empowerment.
40:07
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Quick takeaways
- Campus Ink's print-on-demand model empowers college athletes to profit from their brands while reducing waste in merchandise production.
- The educational focus of Campus Ink equips students with practical business skills, preparing them for entrepreneurial success beyond sports.
Deep dives
Transformation of College Athlete Branding
A landmark U.S. Supreme Court ruling in 2021 revolutionized college athletics by allowing players to profit from their name, image, and likeness (NIL). This shift enabled platforms like the NIL Store to emerge, empowering thousands of student-athletes to monetize their talents effectively. Stephen Farragh, CEO of Campus Inc. and the NIL Store, has played a crucial role in this landscape, helping to allocate over $2 million back to athletes in just three years. The NIL Store has created a sustainable business model that provides financial support for athletes while fostering their brands.
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