Sustainable Success in Sports Merchandising

This chapter explores an innovative business model that merges sustainability with cost-effectiveness in the merchandising industry, focusing on print-on-demand manufacturing. It discusses the intricate operations catering to over 20,000 athletes and emphasizes the importance of community engagement and the collaboration between businesses and student-athletes. Additionally, the chapter sheds light on how NIL agreements empower collegiate athletes to leverage their brand potential while developing valuable life skills.