The Community Exchange Podcast by OpenWeb Detangling the Advertising Web with Adweek’s Will Lee
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Mar 11, 2025 In this discussion, Will Lee, CEO of Adweek and former finance executive, shares insights from his journey into media leadership. He discusses the digital transformation of journalism and how AI is reshaping advertising strategies. Will highlights the importance of first-party data for audience engagement and reflects on the evolving dynamics between agencies and marketers. He also recalls nostalgic moments from the 1980s advertising scene, emphasizing the lasting impact of iconic ads and the shift towards data-driven decision-making in modern media.
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From Finance to Media
- Will Lee's career journey began in finance but shifted to media after an offer from Entertainment Weekly.
- Despite lower pay, he chose EW over Morgan Stanley, prioritizing passion over higher salary.
Know Your Weaknesses
- Understand your weaknesses to discover your strengths and ideal career path.
- Don't force yourself into roles you're not suited for; pursue what you excel at.
TMZ Grind
- Will Lee joined TMZ in its early stages, writing 25 posts daily and sending out a 5:15 am newsletter.
- This intense workload, coupled with Harvey Levin's demanding schedule, shaped his work ethic and understanding of digital publishing.