Shifts in Advertising Dynamics

On this episode of The Community Exchange Podcast, we welcome Will Lee, CEO of Adweek.

In our discussion, MSG and Will cover:

• Will Lee’s journey from finance to leading major media brands
• The transformation of digital media from print to online journalism
• How AI is reshaping advertising, creativity, and media strategy
• The evolving role of agencies and marketers in a digital-first world
• The business of media: monetization strategies and revenue models
• The growing importance of first-party data and audience engagement
• The future of industry events and their impact on media networking
• Leadership lessons from running top media organizations

And more.

New episodes of The Community Exchange Podcast are released each week.

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