Will Lee

In this discussion, Will Lee, CEO of Adweek and former finance executive, shares insights from his journey into media leadership. He discusses the digital transformation of journalism and how AI is reshaping advertising strategies. Will highlights the importance of first-party data for audience engagement and reflects on the evolving dynamics between agencies and marketers. He also recalls nostalgic moments from the 1980s advertising scene, emphasizing the lasting impact of iconic ads and the shift towards data-driven decision-making in modern media.