Omni Talk Retail AI Commerce Surges, Amazon Sues Perplexity & We Are Over And Out On Target 10-4 | Fast Five
5 snips
Nov 12, 2025 Waqas Khan, Managing Director at A&M Consumer and Retail Group, and Kelly Carey, Director at the same firm, dive into the exciting shifts in retail technology. They discuss how AI-driven traffic is outperforming traditional channels, with Adobe data revealing a 16% conversion boost. Amazon's lawsuit against Perplexity highlights the battle for product search supremacy, while Bath & Body Works’ scent marketing strategy captivates consumers. Finally, they critique Target's new 10-4 service policy and ponder the future of Chief AI Officer positions.
AI Snips
Chapters
Transcript
Episode notes
AI Traffic Converts Better Than Traditional Channels
- Adobe found generative AI traffic converts 16% better and engagement is markedly higher.
- Retailers must treat agentic traffic as a new channel and optimize for it now.
Enable Agent-To-Site Handoffs
- Prepare your site to continue conversations with agents instead of dropping the interaction at the PDP.
- Partner with vendors (e.g., Constructor) to enable agent-to-site handoffs and preserve conversion.
The Fight For First Product Search
- Amazon sued Perplexity claiming agentic bots misrepresented human browsing and harmed curation and ad businesses.
- This dispute signals a broader fight over "first product search" and shopping protocols.