Waqas Khan, Managing Director at A&M Consumer and Retail Group, and Kelly Carey, Director at the same firm, dive into the exciting shifts in retail technology. They discuss how AI-driven traffic is outperforming traditional channels, with Adobe data revealing a 16% conversion boost. Amazon's lawsuit against Perplexity highlights the battle for product search supremacy, while Bath & Body Works’ scent marketing strategy captivates consumers. Finally, they critique Target's new 10-4 service policy and ponder the future of Chief AI Officer positions.
