The Social Selling Podcast

S3 E13 - Using HUMOR For SALES with Tom Boston I Social Calls

May 2, 2024

Tom Boston, an expert in using humor for social selling and personal branding, shares insights on creating relatable content on LinkedIn, overcoming objections about industry relevance, and building relationships through humor in sales. He emphasizes the importance of starting simple, persisting to improve over time, and focusing on providing value to viewers rather than slick production.

24:13

Episode guests

Tom Boston

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Episode notes

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Quick takeaways

Humor in social selling helps build rapport and relationships authentically.

Embracing personal interests leads to unique and engaging content creation on LinkedIn.

Deep dives

Humor as a Unique Selling Tool

Using humor in social selling is more than just entertainment; it can create tangible opportunities. Tom Boston, a LinkedIn humorist, combines humor with sales experiences to connect with sales professionals using relatable pain points expressed through funny content. By infusing humor into his content, Tom found a way to make his voice heard and engage with his audience authentically. Humor serves as a powerful tool to address sales challenges and create a distinctive brand presence in the sales industry.

Introduction

2min

Using Humor in Sales for Engagement and Opportunities

2min

Finding Success Through Humor in Sales

13min

Building Confidence and Consistency in Content Creation

6min

Empowering Sales through Creative Content and Humor

2min

In this episode, host Daniel Disney interviews Tom Boston about using humor in LinkedIn social selling and personal branding. Tom shares his journey from starting as an SDR to building a personal brand around humor and comedy sketch videos. They discuss how humor helps create rapport in sales, how anyone can tap into problems their customers face to create entertaining yet relatable content, and tips for getting started with posting creative content on LinkedIn.

Key Discussion Points:

- Why Tom started posting humorous content on LinkedIn to build familiarity as an SDR cold calling prospects

- How using your existing interests and skills can lead to unique and engaging content

- Overcoming objections that "my industry is boring" or "my prospects won't like silly content"

- Humor being an integral part of building relationships in sales, not just for social media

- Learning through practice - start simple and persist to improve over time

- Focusing on value for the viewer rather than overly slick production

- The importance of believing in yourself and having confidence to start

Guest Bio:
Tom Boston is a LinkedIn Top Voice and Brand Manager at Salesloft. "Making Sales Fun," he creates entertaining videos that highlight sales problems and frustrations. His content entertains over 300,000 followers.

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The Social Selling Podcast

S3 E13 - Using HUMOR For SALES with Tom Boston I Social Calls

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Humor as a Unique Selling Tool

Finding Your Unique Content Approach

Building Confidence Through Consistency

Remember Everything You Learn from Podcasts