In this episode, host Daniel Disney interviews Tom Boston about using humor in LinkedIn social selling and personal branding. Tom shares his journey from starting as an SDR to building a personal brand around humor and comedy sketch videos. They discuss how humor helps create rapport in sales, how anyone can tap into problems their customers face to create entertaining yet relatable content, and tips for getting started with posting creative content on LinkedIn.
Key Discussion Points:
- Why Tom started posting humorous content on LinkedIn to build familiarity as an SDR cold calling prospects
- How using your existing interests and skills can lead to unique and engaging content
- Overcoming objections that "my industry is boring" or "my prospects won't like silly content"
- Humor being an integral part of building relationships in sales, not just for social media
- Learning through practice - start simple and persist to improve over time
- Focusing on value for the viewer rather than overly slick production
- The importance of believing in yourself and having confidence to start
Guest Bio:
Tom Boston is a LinkedIn Top Voice and Brand Manager at Salesloft. "Making Sales Fun," he creates entertaining videos that highlight sales problems and frustrations. His content entertains over 300,000 followers.
