Swisspreneur Show
EP #474 - The Successful Contovista Exit & Building NORM
Feb 12, 2025
Gian Reto à Porta, a serial entrepreneur and business angel, delves into his journey from co-founding the fintech Contovista to establishing NORM, a climate tech startup. He shares insights on the stunning 33x returns for Contovista investors and discusses the importance of achieving product-market fit in startups. Gian emphasizes the urgency of energy efficiency in the building sector, driven by upcoming regulatory changes. The conversation also touches on the motivations behind starting NORM and the challenges in the climate tech landscape.
54:54
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Quick takeaways
- Engaging with potential users early in product development significantly increases the chances of achieving product market fit and success.
- Addressing energy efficiency in the building sector is crucial for reducing CO2 emissions, aligning with sustainability goals and regulatory demands.
Deep dives
The Importance of Customer Engagement
Engaging with potential users early in the product development process is crucial for entrepreneurial success. Initial experiences highlighted the dangers of neglecting user feedback, as a past venture failed due to a lack of customer interaction prior to launching. In contrast, a more recent startup adopted a proactive approach by utilizing landing pages to gauge interest before actual development. This method resulted in strong initial demand and positive user feedback, confirming that early engagement can significantly improve the likelihood of a successful product launch.
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