Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

👋 Pretty Little Marketer 600k Community! FOUNDER: Sophie Miller Unpacks the Blueprint to REAL Community!| Ep. 406

9 snips
Sep 4, 2025
Guest
Sophie Miller
Sophie Miller, founder of Pretty Little Marketers, shares her journey of transforming a simple Instagram page into a thriving community of marketers. She reveals how a moment of overwhelm at university ignited her passion. Discover her secrets for leveraging LinkedIn effectively and the importance of creating a ‘shared space’ for community growth. Sophie also discusses her newsletter strategy, emphasizing curation over original content to keep readers engaged. A must-listen for anyone looking to build connections in the digital marketing world!
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ANECDOTE

From Sofa To Global Community

  • Sophie started Pretty Little Marketers in June 2020 from her university sofa because she felt overwhelmed and lonely entering the job market.
  • The project grew organically from wanting friends and experience into a media brand nearing 700,000 followers.
INSIGHT

Shared Space Beats Solo Broadcast

  • Building a "shared space" where members can contribute creates community without forcing it to be about the founder.
  • Involving peers converts followers into engaged participants who will support and grow the space.
ADVICE

Scale By Repurposing And Routines

  • Use rigid systems and repurposing to scale content as a one-person team.
  • Schedule and repurpose content to maintain volume without burning out.
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