When Jay Schwedelson sat down with Sophie Miller, it wasnât just about social media tipsâit was about how one person turned a scrappy Instagram page into the global community for marketers. Sophie built Pretty Little Marketers from her university sofa into a movement that now reaches hundreds of thousands, all while staying laser-focused on simplicity, value, and connection. This episode digs into the tactics behind her growth, her love for LinkedIn, and the newsletter strategy that keeps her audience hooked.
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Sign up for Sophieâs newsletter for weekly social media insights.
Join the Pretty Little Marketers community to connect with marketers worldwide.
Follow Pretty Little Marketers on LinkedIn.
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Best Moments:
(02:26) Sophie shares how a moment of overwhelm at university sparked the start of Pretty Little Marketers
(05:25) The surprising truth about building a massive social following as a team of one
(07:30) Why creating a âshared spaceâ is the foundation of real community growth
(11:22) How LinkedIn became Sophieâs secret weapon and why she still loves it today
(17:07) The intentional difference between her company page and personal page content
(25:20) The genius of a newsletter digest that makes readers smarter without overwhelming them
(30:15) Sophie on why speaking at Guru Conference about email feels like a whole new chapter
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Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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