The Andrew Faris Podcast He Went From $5M to $100M In 2 Years By Building A Brand Intelligently
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Dec 24, 2024 In this discussion, Bill Rahm, co-founder and chief strategy officer of Baseball Lifestyle, shares how his brand skyrocketed from $5M to an anticipated $100M in just two years. He delves into the importance of building a lifestyle brand centered around baseball rather than mere team loyalty. Rahm highlights the power of community engagement and strategic partnerships in driving growth, as well as evolving content monetization strategies that prioritize authentic connections. He also discusses the balance between effective ads and genuine brand engagement.
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From Instagram to Apparel
- Baseball Lifestyle started as an Instagram account in 2013, posting hourly about baseball lifestyle.
- They pivoted to apparel in 2018 after a successful pop-up shop at the College World Series.
Organic Content First
- Create original organic content to build a loyal audience before focusing on ads.
- Leverage organic content learnings to create more effective targeted advertising.
Long-Term Brand Building
- Bill Rahm's brand saw significant growth, going from $5 million to $100 million in two years.
- This success was built over a decade, emphasizing the importance of long-term brand building.