In this discussion, Bill Rahm, co-founder and chief strategy officer of Baseball Lifestyle, shares how his brand skyrocketed from $5M to an anticipated $100M in just two years. He delves into the importance of building a lifestyle brand centered around baseball rather than mere team loyalty. Rahm highlights the power of community engagement and strategic partnerships in driving growth, as well as evolving content monetization strategies that prioritize authentic connections. He also discusses the balance between effective ads and genuine brand engagement.