Fractional

Mary Alice Duff: Fractional COO & Living the Life of My Dreams

Jul 21, 2025
Mary Alice Duff is a Fractional COO who specializes in helping small, purpose-driven teams flourish. In this engaging conversation, she shares her transformative journey from the hustle culture of Philadelphia to embracing a balanced life in the South of France. Mary Alice discusses the importance of aligning work with personal values and offers practical tips on setting boundaries, avoiding burnout, and refining client relationships. She also navigates the humorous intricacies of cultural misunderstandings in business, redefining success beyond traditional norms.
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INSIGHT

Niche in Lifestyle Businesses

  • Fractional COO Mary Alice Duff focuses on small, lifestyle businesses with real revenue, not venture-backed startups.
  • She values businesses that generate revenue daily and run without chaotic hustle culture.
ADVICE

Experiment to Find Your Niche

  • Experiment early with different clients to discover the best fit for your fractional work.
  • Keep or drop clients by remembering what parts of the work you love or find miserable.
ADVICE

Leverage LinkedIn for Leads

  • Use LinkedIn consistently by posting multiple times per week and engaging meaningfully in comments.
  • Maintain daily presence (about 30 minutes) to build relationships and keep leads flowing.
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