279: LinkedIn Networking: How to "Work the Room"

6 snips

Mar 19, 2024

Discover how to leverage LinkedIn for professional referrals without spending hours networking. Learn about crafting effective taglines, optimizing profiles for SEO, and utilizing LinkedIn for networking success. Dive into the dos and don'ts of networking on LinkedIn, pitfalls to avoid, and strategies for maximizing networking potential on the platform.

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ADVICE

LinkedIn as a Networking Tool

Use LinkedIn as an ongoing networking event, accessible anytime.
Engage by posting content or commenting on others' posts.

ADVICE

Avoid Common LinkedIn Mistakes

Observe how most people use LinkedIn and do the opposite.
Copying ineffective networking strategies will yield poor results.

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LinkedIn is a goldmine for professional referrals. Think of it as a 24-hour networking event that runs 365 days a year. You can "attend" asynchronously and easily generate new referrals without spending a lot of time "working the room.”

In this episode, you will hear:

24/7 receptionist and chatbot services
Unlocking LinkedIn's potential
Crafting effective taglines for lawyers
Optimizing LinkedIn profile for SEO
Leveraging linkedin for networking success

Show Notes

My LinkedIn page
My LinkedIn post about "Most lawyers won't like this"
Justin Welsh's LinkedIn page
Justin Welsh's LinkedIn course ($150 or $97)
Justin Welsh's free post about LinkedIn strategy
Canva image-creating tool (to make LinkedIn banner)

General Resources

The 80/20 Principle (my email newsletter)
The 5 Pillars of a Tech-Powered Law Practice
The Inner Circle (an online community for law firm owners)

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.