279: LinkedIn Networking: How to "Work the Room"

 LinkedIn is a goldmine for professional referrals. Think of it as a 24-hour networking event that runs 365 days a year.  You can "attend" asynchronously and easily generate new referrals without spending a lot of time "working the room.”

In this episode, you will hear:

• 24/7 receptionist and chatbot services
• Unlocking LinkedIn's potential
• Crafting effective taglines for lawyers
• Optimizing LinkedIn profile for SEO
• Leveraging linkedin for networking success 

Show Notes

• My LinkedIn page
• My LinkedIn post about "Most lawyers won't like this"
• Justin Welsh's LinkedIn page
• Justin Welsh's LinkedIn course ($150 or $97)
• Justin Welsh's free post about LinkedIn strategy
• Canva image-creating tool (to make LinkedIn banner)

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

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Thanks to My Sponsor

Smith.ai

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.