Bloomberg Talks

Build-A-Bear CEO Talks Holiday Sales

Dec 1, 2023
Guest
Sharon Price John
Build-A-Bear CEO discusses the company's holiday sales. Topics include: unexpected softness in sales, nature of toys, consumer spending, international expansion, extending brand through movies and marketing strategies.
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Episode notes
1
Introduction
00:00 • 2min
2
The Nature of Toys, Consumer Spending, and International Expansion
02:20 • 4min
3
Extending the Build-A-Bear Brand through Movies and Marketing Strategies
06:32 • 3min