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Build-A-Bear CEO Talks Holiday Sales

Bloomberg Talks

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Extending the Build-A-Bear Brand through Movies and Marketing Strategies

This chapter explores how Build-A-Bear extends its brand through movies and marketing strategies, emphasizing the importance of building relationships with guests and creating character arts and story arts. It also mentions upcoming movies and a newly launched documentary, and ends with a discussion on watching a stuffed bear and a thank you message to the company's CEO.

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