Sharon Price John

Sharon Price John, CEO of Build-A-Bear Workshop, transformed the company from a $49 million loss to sustained profits by focusing on emotional connections with customers. She emphasizes that the brand is about more than just teddy bears—it's about meaning. Discover her simple turnaround formula and the secrets behind the viral 'Pay Your Age' campaign. She also shares insights on balancing legacy and innovation, applying lessons from motherhood to leadership, and how to adapt to changing consumer behaviors.

Sharon Price John, the long-serving CEO of Build-a-Bear Workshop, shares insights on the company's impressive reinvention in a challenging retail landscape. She discusses the brand's success in opening new stores and targeting international markets, despite the hurdles posed by Trump tariffs on Chinese goods. John also highlights the importance of innovative products and maintaining a strong workplace culture to foster customer loyalty. Her leadership approach offers a unique perspective on adapting to changing consumer habits and economic pressures.

Build-A-Bear CEO discusses the company's holiday sales. Topics include: unexpected softness in sales, nature of toys, consumer spending, international expansion, extending brand through movies and marketing strategies.