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The CX Leader Podcast | A resource for customer experience leaders

Encore: The Inclusive Experience

May 28, 2024
In this insightful discussion, Stacy Sherman, a renowned customer experience and marketing speaker and host of "Doing CX Right," shares her expertise on inclusivity. She emphasizes the importance of creating accessible experiences for diverse customers and the need for empathy in understanding various abilities. Stacy highlights actionable strategies to foster an inclusive culture and showcases how small gestures can significantly enhance engagement. She also encourages professionals to prioritize feedback and dialogue, ensuring every voice is heard.
27:01

Episode guests

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Quick takeaways

  • Creating inclusive experiences requires understanding diverse needs by incorporating feedback from individuals with varying abilities and demographics.
  • Implementing accessibility in design is essential, as it ensures that environments—both physical and digital—are usable for everyone, regardless of their abilities.

Deep dives

Understanding Diverse Needs

Designing customer experiences must consider the diverse needs of individuals with different abilities, as not everyone interacts with the world in the same way. Stacey Sherman emphasizes the necessity of including voices from various demographic segments to understand their unique challenges better. For instance, organizations are encouraged to talk to employees and customers with disabilities, allowing them to share their experiences and perspectives. By fostering a culture where these discussions are open and constructive, companies can develop more inclusive experiences that cater to everyone.

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