#Hashtags, The Gartner Marketing & Communications Podcast Becoming a Digital Marketing Genius in 2025
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Mar 19, 2025 In this discussion, Matt Moorut and Leah Leachman, Gartner analysts with expertise in channel marketing and customer experience, dive into what makes 'genius brands' stand out. They provide insights on how to build strong, customer-centric strategies that foster loyalty and retention. The conversation emphasizes the importance of understanding customer needs, personalized messaging, and long-term planning in achieving digital marketing excellence. They also discuss the surprising stability of top brands and the strategies emerging brands should adopt to compete.
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Genius Brand Stability
- Genius brands demonstrate remarkable stability, with two-thirds maintaining their top positions.
- This suggests that their core strategies provide a lasting advantage.
Path to Genius
- Focus on long-term strategy, customer understanding, and a holistic customer journey.
- Prioritize these areas for improvement, even with limited resources.
Strategic Planning
- Genius brands embed long-term strategic planning throughout their organization.
- They hire for strategic thinking even in junior roles, fostering a strategic culture.