Leah Leachman

In this discussion, Matt Moorut and Leah Leachman, Gartner analysts with expertise in channel marketing and customer experience, dive into what makes 'genius brands' stand out. They provide insights on how to build strong, customer-centric strategies that foster loyalty and retention. The conversation emphasizes the importance of understanding customer needs, personalized messaging, and long-term planning in achieving digital marketing excellence. They also discuss the surprising stability of top brands and the strategies emerging brands should adopt to compete.