Strategic Excellence in Brand Development

In this episode of #Hashtags, Gartner analysts Matt Moorut and Leah Leachman discuss Gartner’s annual Genius brand research. This discussion covers key areas distinguishing Genius brands from their peers, and the specific tech and talent strategies that drive these. These insights form a roadmap that CMOs can learn from to improve their own performance.

Matt Moorut is an analyst for Gartner for Marketers. He provides Gartner's clients with guidance on various channel marketing topics. He is principally responsible for producing Gartner's analysis on email marketing and supports clients on search marketing, mobile marketing and omnichannel strategy.

Leah Leachman is an analyst with Gartner for Marketing Leaders. She advises customer experience and marketing leaders on how to develop strategies that drive customer loyalty, retention, advocacy, and growth.