Deconstructor of Fun 288. Why Most Games Deserve to Die — And How Voodoo Finds the Ones That Don’t
Jun 2, 2025
Thibault de Vésinne-Larüe, VP of Core Gaming at Voodoo, shares insights on the ruthless yet effective publishing strategies in gaming. He reveals how Voodoo tests over 2,000 prototypes annually and identifies key characteristics of successful game studios. The discussion covers the evolution from ad-based monetization to in-app purchases, emphasizing player retention and lifetime value. Thibault also explores the critical dynamics in developer-publisher partnerships, highlighting innovation, collaboration, and the emotional challenges in game development.
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Qualities of Top Studios
- Look for small, lean teams led by founders deeply involved in the product.
- Seek studios that are creative, passionate, hungry, and maintain high standards for their games.
Prototype Development Steps
- Start prototyping with a simple playable level to test core gameplay quality.
- Then build 30-50 levels to introduce variations and prepare for initial market testing.
Retention Over CPI Importance
- Cost per install (CPI) is less important than retention for long-term game success.
- Games with high retention can justify higher user acquisition costs through sustained monetization.