Navigating the Shift in Mobile Game Monetization Strategies

In this episode, Deconstructor of Fun’s Mishka Katkoff sits down with Thibault de Vésinne-Larüe, VP of Core Gaming at Voodoo, to unpack one of the industry’s most ruthless yet successful publishing machines. How does Voodoo test 2,000 prototypes a year? What separates great studios from the rest? Why do most games get killed — and how do you know which ones to bet on? If you’re serious about understanding hybrid-casual publishing, this is required listening.

00:40 Characteristics of Top Performing Teams

04:31 Prototyping Process and Metrics

22:03 Soft Launch and Monetization

25:31 Shift from Ads to In-App Purchases

28:17 Scaling Game Development Teams

31:49 Structuring Partnerships with Developers

40:53 Common Mistakes in Game Development

46:39 Breaking into Voodoo's Ecosystem

48:48 Conclusion and Future Goals