AI Snips
Chapters
Transcript
Episode notes
Avoid LBOs
- Avoid low-buried entry offers (LBOs) as they lead to net loss and limited growth.
- LBOs require significant cash reserves to recoup acquisition costs, which most small gyms lack.
Offer Medium/High Ticket Offers
- Offer medium or high ticket offers as your introductory offer.
- This approach generates more revenue upfront and allows for faster growth.
Revenue Per Lead
- Higher revenue per lead allows for more aggressive and flexible marketing spending.
- This enables outbidding competitors and reaching a wider audience.