Sub Club by RevenueCat How to Optimize Trial-to-Paid Conversions — Rachel Chukura, The Weather Company
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Mar 3, 2025 Rachel Chukura, Head of Consumer Product at The Weather Company, is an expert in subscription growth and user experience optimization. In this discussion, she reveals how AI predicts subscriber behavior and the importance of focusing on user value over mere monetization. Rachel dives into the significance of deep user research and segmentation for tailored experiences. She also emphasizes testing and iterating continuously, utilizing contextual signals like weather data to engage users at the right moment for higher conversion rates.
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Target High-Value Users
- Focus on identifying high-value user cohorts through research and segmentation.
- Tailor premium features and paywalls to resonate with each segment's specific needs.
User-Centric Approach
- The Weather Company prioritizes understanding user needs through research and analytics.
- They focus on the "jobs to be done" to build features users are willing to pay for.
Contextual Targeting
- Leverage contextual signals and AI propensity models for targeted marketing.
- This approach improves conversion rates without extensive user data.