Rachel Chukura

Rachel Chukura, Head of Consumer Product at The Weather Company, is an expert in subscription growth and user experience optimization. In this discussion, she reveals how AI predicts subscriber behavior and the importance of focusing on user value over mere monetization. Rachel dives into the significance of deep user research and segmentation for tailored experiences. She also emphasizes testing and iterating continuously, utilizing contextual signals like weather data to engage users at the right moment for higher conversion rates.