The Headhunters LIVE Heather Lipman – The Storyteller Who's Making Recruiters Rich Through Writing
Feb 20, 2025
Heather Lipman, Founder of Higher Writing and a former life-sciences recruiter, shares her journey from grant writing to revolutionizing recruitment through storytelling. She discusses how authentic narratives, rather than generic AI output, can captivate clients and showcase candidates effectively. Heather delves into strategies for uncovering hidden stories in resumes, crafting relatable emails, and addressing client objections with compelling tales. Her insights emphasize the importance of truth and passion in building credibility within recruitment.
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From Grant Writing To Life-Science Search
- Heather moved from nonprofit grant writing into life-science executive search after failing to fit with social-work culture.
- She won the recruiting job by comparing donor prospecting to candidate sourcing and selling that approach.
Strong Scientists Often Have Weak Resumes
- World-class technical candidates often submit terrible resumes that hide their value.
- Framing their experience with storytelling and grant-writing techniques uncovers marketable strengths.
Research First, Message Second
- Do deep research on each prospect before outreach: social profiles, follows, and relevant industry news.
- Use that research to craft concise, targeted messages that speak directly to their interests.
