Simon Severino, CEO of Strategy Sprints, shares insights on staying lean, cutting costs, and doubling revenue in 90 days. They discuss topics like marketing, trust-building, and achieving predictable sales. Also, the chapter introduces the equalizer template and emphasizes the importance of surrounding oneself with the right people.
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Quick takeaways
Staying lean and evaluating costs regularly is essential for business growth, allowing entrepreneurs to make informed decisions that improve their financial position.
By focusing on what is currently working and doubling down on successful strategies, entrepreneurs can save costs and allocate resources effectively, leading to predictable growth.
Deep dives
Staying Lean and Getting Lean
Staying lean and getting lean is essential for business growth. By regularly evaluating costs and investments, entrepreneurs can make informed decisions that improve their financial position. The CEO of Strategy Sprint shares a four-step process for budgeting and cost optimization called the equalizer. This process involves identifying alternatives, assessing competition, grading positions, and using the spreadsheet tool to determine the budget for the next month. By focusing on what is currently working and doubling down on successful strategies, entrepreneurs can save costs and allocate resources effectively, leading to predictable growth.
Where to Invest
When considering where to invest, entrepreneurs should analyze their competitive arena and identify areas where they are winning. By focusing on their strengths and doubling down on what is currently working, entrepreneurs can make informed investment decisions. The specific areas of investment will vary based on individual circumstances, but the process remains the same. Entrepreneurs should analyze their data, assess their current success, and make decisions based on that information. It is important to avoid reinventing the wheel and instead improve upon what is already working well.
Doubling Revenue in 90 Days
Doubling revenue in 90 days is achievable with the right strategies and processes. The CEO of Strategy Sprint offers a 12-week program that focuses on specific modules to help service-based businesses achieve predictable sales. The program emphasizes attracting and educating potential customers, establishing trust, and using a clear sales script. By intensifying the sales process, entrepreneurs can shorten the sales cycle and increase revenue. Additionally, the CEO shares the Equalizer Template, a spreadsheet tool that helps entrepreneurs optimize their budgeting and financial decisions.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Simon Severino is the CEO of Strategy Sprints, Europe's leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches does only one thing: Double the revenue of businesses in 90 days. Simon teaches Growth Strategy in select business schools and hosts the Strategy Sprints podcast.
Top 3 Value Bombs
1. Staying lean and getting lean is essential
2. Improve upon what is currently working and make your life easy.
3. The Equalizer Template will help you determine your monthly sprint budget, and it will make your life easier.
Check out the Strategy Sprints Toolbox and download resources for free - The Equalizer Tool
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