Bite Size #125 - Michael Bungay Stanier - How To Sell One Million Books
Jul 7, 2024
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Michael Bungay Stanier, author and high performance coach, shares insights on selling over 1,000,000 copies of his book 'The Coaching Habit'. He discusses hustling, hard work, and reaching a target audience. Also, gives coaching advice from his book 'The Advice Trap'.
Success in book sales involves creating concise, practical content for a specific target audience.
Adopting a coaching mindset requires taming the 'advice monster' and asking practical questions.
Deep dives
Writing Impactful Books
Achieving success in book sales involves honing the content through multiple rejections, as seen in the example of rewriting 'The Coaching Habit' several times before self-publishing it. The key is to create a book that is concise, practical, and appeals to a specific target audience, making it accessible and useful to a wide range of readers.
Building Coaching Habits
The concept of coaching can be challenging for leaders accustomed to directive approaches. By offering practical tools and questions, like those in 'The Coaching Habit,' leaders can shift towards a coaching mindset. Taming the 'advice monster,' a metaphor for the instinct to provide solutions, is crucial to staying curious longer and fostering effective coaching habits.
Empowering Through Performance Intelligence
Performance Intelligence aims to empower individuals and organizations by providing engaging events and online courses. By leveraging years of experience and a wealth of tools, the Performance Intelligence Academy offers resources for enhancing wellbeing, productivity, leadership, and coaching skills. Through these initiatives, Performance Intelligence strives to help individuals reach their full potential in various aspects of life.
In this Bite Size from episode #66 Author and high performance coach Michael Bungay-Stanier tells us how he sold over 1,000,000 copies of his book “The Coaching Habit”. Michael explains that through hustling and hard work you can sell up to 100,000 copies and anything beyond that is completely out of your hands.
Michael also gives a bit of background as to what he was thinking when he wrote the book, who his target audience was and why they would want to buy the book. MBS finishes up by giving a little bit of coaching advice from one of his other books “The Advice Trap”.
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