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Performance Intelligence Podcast

Bite Size #125 - Michael Bungay Stanier - How To Sell One Million Books

Jul 7, 2024
Michael Bungay Stanier, author and high performance coach, shares insights on selling over 1,000,000 copies of his book 'The Coaching Habit'. He discusses hustling, hard work, and reaching a target audience. Also, gives coaching advice from his book 'The Advice Trap'.
13:14

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Quick takeaways

  • Success in book sales involves creating concise, practical content for a specific target audience.
  • Adopting a coaching mindset requires taming the 'advice monster' and asking practical questions.

Deep dives

Writing Impactful Books

Achieving success in book sales involves honing the content through multiple rejections, as seen in the example of rewriting 'The Coaching Habit' several times before self-publishing it. The key is to create a book that is concise, practical, and appeals to a specific target audience, making it accessible and useful to a wide range of readers.

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