The GaryVee Audio Experience Paid Ads, AI, and Organic Social Content — What Actually Works Now
42 snips
Dec 23, 2025 
In this engaging discussion, a representative from Warrior Rising, a nonprofit that empowers veterans, joins Gary Vaynerchuk. They dive into the evolving world of social media, emphasizing the importance of authenticity over scheduled content. Gary explains why AI is essential for marketers and predicts the rise of deepfakes and blockchain for verifying content. He urges businesses to embrace AI as a competitive tool and highlights the significance of posting adaptively to stay relevant in a fast-paced digital landscape.
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Use All Platforms, Not Excuses
- Do use multiple platforms when building a business; don't limit yourself to one or two channels.
- Stop using subjective dislike of a medium as an excuse to avoid doing the work Gary Vaynerchuk says is required.
Authenticity Over Team Posts
- Gary Vaynerchuk recounts being nervous and having his team post on his behalf, stressing authenticity over automation.
- He preferred not posting than posting inauthentically and emphasized owning the button yourself.
Make LinkedIn Your B2B Engine
- Do prioritize LinkedIn for B2B and post organically every day if you run SaaS.
- Amplify organically successful creative with paid media rather than buying blind creative tests.