Platform Playbook: LinkedIn for B2B

Today's episode is a fireside chat I had with Warrior Rising, a Nonprofit empowering Veterans in business. I break down how to actually win on social media today. We go deep into platform-specific content strategy, how social media algorithms really work, and why AI is becoming essential for marketers in every industry. I also talk about how paid advertising has changed over the years, what the winning strategy looks like now, and how to think about social media as a real business and growth engine. If you’re serious about marketing, content, and growth, this episode is a must.