Ania Wysocka, founder of Rootd, discusses how she grew the app to millions of users despite being bootstrapped. They also talk about reducing the stigma around anxiety, building the app, important metrics for the business, and effective coping strategies for challenging situations.
Rootd is an app designed to assist individuals suffering from panic attacks and anxiety by offering interactive exercises and tools for managing panic and anxiety attacks in real-time.
Ania Wysocka grew Rootd to millions of users and has remained bootstrapped, prioritizing the creation of an engaging and impactful product for users.
Deep dives
Simplifying the Process of Paying and Managing Remote Workers with Borderless
Borderless is a platform that helps companies with the challenges of paying and managing remote workers. From foreign exchange fees to compliance with local laws, Borderless takes care of all the complexities involved in managing international contractors, allowing companies to focus on their core business operations. With real-time payments to contractors in over 150 countries, Borderless offers a simplified and efficient solution for global workforce management.
Anya Wasoka's Journey of Creating Rooted to Help People Manage Panic Attacks and Anxiety
Anya Wasoka is the founder of Rooted, an app designed to assist individuals suffering from panic attacks and anxiety. Rooted offers an array of interactive exercises, tools, and lessons to help users manage their anxiety in real-time, providing them with lifelong relief. Anya shares her personal journey of experiencing panic attacks, which led her to create Rooted. She discusses the growth of Rooted, her decision to remain bootstrapped, and the importance of creating an engaging and impactful product for users.
Understanding Panic Attacks and the Development of Rooted
Anya explains her firsthand experience of panic attacks and the lack of suitable solutions available in the market. Rooted was born out of the need for a more accessible and effective app to address panic attacks and anxiety. By utilizing cognitive behavioral therapy techniques and providing immediate relief through their panic attack tool, Rooted aims to support individuals in understanding and managing their panic attacks. Anya also highlights the significance of reminding oneself of personal successes and the positive impact it can have on one's mental well-being.
Building and Growing Rooted as a Self-Serve Solution for Panic Attacks
Anya discusses the unique qualities of Rooted as a self-serve app for panic attacks and anxiety. Rooted offers tools and content for both immediate relief during panic attacks and long-term improvement. Anya emphasizes the importance of user feedback in shaping new features and updates. She also shares the significance of reducing the stigma surrounding mental health and creating a supportive community, both within Rooted and through engagement on social media.
Ania Wysocka is the founder of Rootd. Rootd is an app for individuals suffering from panic attacks and anxiety. It offers a refreshingly engaging design, interactive exercises, tools, and lessons focused on helping people manage panic and anxiety attacks as they occur and a guided process toward lifelong relief. In this episode, we discuss how Ania grew Rootd to millions of users, and has remained bootstrapped despite FOMO and making an engaging and impactful product.