On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked downloads.Top Takeaways💰 Not all problems can be solved with money, so see if you can fix your own problems internally — like team communication — before paying for external help.💡 Highly relevant ASO keywords with lower search volumes are a better bet for engaging audiences earlier and seeing snowballing success.🌅 Putting a paywall early enough in the onboarding process might just supercharge revenue and growth.📰 When you don’t have an advertising budget, start with local journalists and tie press releases to key events in the year.🌳 Organic referral mechanisms — ****like screen sharing success and milestones — can be very effective while enhancing user experience.About Ania Wysocka👨‍💻 Founder of Rootd.💡 “I‘m so obsessed with the user experience, that it's important to work with others who also are obsessed with user experience.”👋  LinkedIn | TwitterLinks & Resources‣ Check out Rootd‣ B2B with Rootd‣ Rootd on Instagram‣ Connect with Ania on LinkedIn‣ Connect with Ania on TwitterEpisode Highlights[1:31] Strong roots: Ania created Rootd not as a result of surveys or user research, but in response to her own personal need.[8:31] Contract buzzkill: Working with contractors can be a challenge — alignment of values is the key.[10:13] Fundraiser tales: If you haven’t hit a wall in development, it might not yet be time to seek investment. Fixing internal processes first can pay dividends later.[12:53] Early ASnOwball: Sticking with keywords that might initially yield lower volumes can ultimately drive traffic that helps your app snowball. Ania found contracting ASO counterproductive.[17:49] Dialing in the funnel: A paywall at the beginning of the onboarding process increased Rootd’s revenue by five times — with no negative feedback.[20:55] Get their attention: Local journalists love to promote local business stories, and tying stories to specific world events can work wonders when there’s no advertising budget.[25:03] Apple Editor’s Choice: Sometimes it pays to be as persistent as possible in submissions for getting featured.[28:20] Paid marketing experimentation: Don’t pay for marketing until you’re ready to experiment.

Ania Wysocka, founder of Rootd, discusses how she grew the app to millions of users despite being bootstrapped. They also talk about reducing the stigma around anxiety, building the app, important metrics for the business, and effective coping strategies for challenging situations.