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20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

Jul 19, 2023

Lauryn Isford, Head of Product Growth at Notion, has a rich background from companies like Airtable and Meta. In the discussion, she shares her journey into product growth and highlights key lessons from her past roles. Lauryn dives into the critical elements of effective user onboarding, explaining why most onboarding processes fail. She emphasizes the importance of personalized strategies and immediate value for users. Additionally, she outlines common pitfalls in hiring growth teams and how to foster collaboration between growth and product divisions for successful outcomes.

47:04

Creator website

Episode guests

Lauryn Isford

Highlights

AI Chapters

Episode notes

Engagement Fosters Learning

01:35

Efficient Onboarding Leads to User Success

01:26

Maximize Value through Creative Growth Insights

01:22

Experiment Focus Over Duration

01:19

Intro

3min

Mastering User Onboarding for Growth

18min

Strategic Growth Hiring for Startups

10min

Revolutionizing Template Discovery: From 500 to 4,500 Options

2min

Understanding the Importance of Postmortems in Product Development

2min

Navigating Growth Strategies

10min

Enhancing Collaboration with Miro and Epo for Streamlined Experimentation

2min

Lauryn Isford is the Head of Product Growth at Notion, managing Notion's product-led growth engine and self-serve business. Before Notion, she led growth at Airtable, and previously worked on growth teams including Meta, Dropbox, and Blue Bottle Coffee. Lauryn is an active angel investor and advisor supporting companies building product-led go-to-market motions.

In Today's Episode with Lauryn Isford:

1. From Blue Bottle to Airtable and Notion:

How did Lauryn first make her way into the world of product and growth?
What are 1-2 of her biggest takeaways from Dropbox, Facebook and Blue Bottle?
What does Lauryn know now that she wishes she had known when she started?

2. What is Growth: 101:

How does Lauryn define growth? What is it not?
When is the right time to make your first growth hire?
What profile should your first hire in growth be?
What are the single biggest mistakes founders make when hiring growth teams?

3. Mastering the Onboarding Experience:

What are the core elements of a successful onboarding experience?
How important is time to value in onboarding today?
What are the biggest mistakes product teams make in company onboarding?
What is the most effective onboarding technique and workflow in PLG today?
Why are 90% of current onboarding's done badly?

4. Making Growth work with the Rest of the Org:

What are the single biggest barriers to growth and product working together well?
What can leaders do to make their growth teams work well with product teams?
How can growth teams experiment and test with product without messing up codebases?

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