The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion
78 snips
Jul 19, 2023 Lauryn Isford, Head of Product Growth at Notion, has a rich background from companies like Airtable and Meta. In the discussion, she shares her journey into product growth and highlights key lessons from her past roles. Lauryn dives into the critical elements of effective user onboarding, explaining why most onboarding processes fail. She emphasizes the importance of personalized strategies and immediate value for users. Additionally, she outlines common pitfalls in hiring growth teams and how to foster collaboration between growth and product divisions for successful outcomes.
AI Snips
Chapters
Transcript
Episode notes
Growth Defined
- Growth is the practice of kickstarting, fueling, and scaling desired business outcomes.
- It focuses on maximizing users or revenue by improving customer value and progression.
First Growth Role
- Lauryn Isford's first growth role was at Dropbox after graduating, through their rotation program.
- This experience exposed her to the then-unnamed field of growth, now a core business function.
Growth is Incremental
- At Dropbox, Lauryn Isford learned that business growth is incremental, achieved through precise, data-driven improvements.
- Focusing on details and rigorous analysis yields significant returns, especially in user conversion.