Lauryn Isford

Head of Product Growth at Notion, with prior experience at Airtable, Meta, Dropbox, and Blue Bottle Coffee. Active angel investor and advisor.

Best podcasts with Lauryn Isford

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Feb 12, 2023 • 1h 4min

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

Lauryn Isford, a product growth leader with experience at Airtable and Facebook, shares her expertise in optimizing onboarding flows. She reveals how a revamped onboarding process boosted Airtable's activation rate by 20%. Discussion includes the importance of North Star metrics, the transformative effects of personalized user experiences, and innovative concepts like reverse trials. Lauryn emphasizes balancing user experience with metric analysis, and how focusing on user growth can drive long-term engagement and strategic decision-making.

Jul 19, 2023 • 47min

20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

Lauryn Isford, Head of Product Growth at Notion, has a rich background from companies like Airtable and Meta. In the discussion, she shares her journey into product growth and highlights key lessons from her past roles. Lauryn dives into the critical elements of effective user onboarding, explaining why most onboarding processes fail. She emphasizes the importance of personalized strategies and immediate value for users. Additionally, she outlines common pitfalls in hiring growth teams and how to foster collaboration between growth and product divisions for successful outcomes.