The Art of Selling Online Courses

220 How I make $70,000 a month as a PIANO TEACHER

31 snips
Jan 6, 2026
In this discussion, Ashlee Young, a pianist and online course creator who helps adult hobbyists, reveals her journey from 20 hours of private lessons to earning $70,000 a month. She shares her effective teaching philosophy, focusing on brain-based practice, and the transition to online courses. Ashlee explains her successful ad strategies and the importance of regular email promotions. She also touches on overcoming limiting beliefs to confidently sell high-ticket programs, and her plans for future scaling while prioritizing family.
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ANECDOTE

From 20 Lessons To One Weekly Class

  • Ashlee left teaching 20 hours of private lessons to run one live weekly class and made more money.
  • She emphasizes working smarter, not harder to scale income from teaching.
INSIGHT

Niche: Serious Hobby Pianists

  • Ashlee targets serious hobby adult pianists, mostly retired people aged 65+.
  • She focuses on improving practice habits and musical expression rather than beginner basics.
ADVICE

Strip Courses To Core Outcomes

  • Simplify course content until nothing unnecessary remains to confuse students.
  • Deliver only what's required to get the student the specific win they asked for.
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