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Ashlee Young went from teaching 20 hours of private piano lessons a week to making over $70,000 a month with her online course business. And she did it by showing up just once a week to teach a single live class.
In this episode, Ashlee shares exactly how she's scaling with ads, why she's phasing out her high-ticket program, and the mindset shifts that allowed her to charge $3,597 for her coaching program without feeling weird about it.
She sends promotional emails two to three times a week and does a full promotion every single month. Most course creators I talk to are terrified of annoying their audience, but Ashlee's take on this is refreshing. She genuinely believes that not telling people about your courses is doing them a disservice.
We also dig into her ads strategy. She's getting 20 to 30 new customers a day, with 60% of people adding her order bump and 25% taking at least one upsell. Those numbers are right at the top end of what we typically see, especially for cold traffic.
If you've been sitting on the fence about running ads, doing more email promotions, or charging higher prices, this episode will give you the push you need.
#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🎹 Connect with Ashlee:
🔗 YouTube: https://www.youtube.com/ashleeyoungmusicstudio
🔗 Instagram: https://www.instagram.com/ashleeyoungmusicstudio/
🔗 Website: https://www.ashleejyoung.com/
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
