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EP 468: Figuring Out the Creator Economy with Charlie Gilkey & Kate Tyson
Apr 11, 2024
Charlie Gilkey and Kate Tyson delve into the complexities of the creator economy, questioning its existence and discussing platforms' distortion of the market. They explore defining a creator, value creation, digital sharecropping, and the impact of social goods. The conversation also touches on navigating platform algorithms and maintaining authenticity in a competitive space.
50:07
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Quick takeaways
- The creator economy transforms creative work into commercialized content creation with growing awareness of disconnect between incentives and challenges faced by content creators.
- Platforms engage in digital sharecropping, reshaping creators' work to conform to algorithmic preferences, highlighting the power platforms hold in dictating value and content creation strategies.
Deep dives
Impact of the Creator Economy
The Creator Economy, valued at about $250 billion globally and expected to double in the next three years, is transforming creative work into commercialized content creation. While platforms like Instagram and YouTube attract creators by promising support and revenue, many individuals using social media see it as a necessary but frustrating tool to navigate the gig economy. There is a growing awareness of the disconnect between the incentives of the creator economy, marketing demands, and the challenges faced by content creators.
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