Systems Saved Me®

Five Systems to Be Seen and Sought After

Oct 29, 2025
KJ Blattenbauer, a savvy publicist and founder of Here's APR, dives into visibility strategies for entrepreneurs. She unveils a five-system framework to build confidence through proof, emphasizing the creation of a 'Proof of Awesome' folder. KJ explains the importance of a 'message manual' for consistent brand storytelling, and how to document successes in a 'visibility vault.' She also shares tips on delegating visibility tasks while preserving authenticity and managing the emotional side of being in the spotlight.
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ADVICE

Build A Proof Of Awesome Folder

  • Start a “Proof of Awesome” folder to collect every compliment, testimonial, feature, and win without judgment.
  • Open it monthly and use those receipts to generate confident pitches, posts, and outreach.
ANECDOTE

Feature Led Direct Bookings

  • KJ shared an interior designer who added “as seen in House Beautiful” to her bio after hiding the feature.
  • Within a week she booked two projects that directly cited the magazine feature.
ADVICE

Create A Message Manual

  • Create a message manual with a one-sentence story, three talking points, and five proof points as your single source of truth.
  • Repeat this message everywhere so people can accurately summarize and refer you.
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